Will the Importance of Email Continue to Grow?

Email marketing in 2007 is vastly different than it was five years ago, or even a year ago. Many people have started using spam filters to the point where normal emails cant even get through anymore, and some of those folks have started being more lax about spam filtering. Consequently, email marketing has had to change markedly. Those who adhere to the old spam style marketing techniques are not only blacklisted wherever possible, but are sometimes arrested for their activities.

This has made email in general change. Many people have turned to the white list, a system of allowing emails only from approved sources. While this is an important technology, it often prevents someone from sending a friend or associate an email from another address and confusion can result.

However, email has more and more become the medium of choice for communications. Much of email marketing in 2007 was different than a few years before because people realized that and changed strategies--some use newsletters that people sign up for and others used autoresponders, which amounts to giving people permission to send you product updates and other company news. this may require them to include your email address in their address book for the email to arrive in their inbox.

While there are other methods of bypassing email spam filters, such as RSS and some networking sites, generally spam is still frowned upon. Email marketing in 2007 includes much less spam than it used to, and people are coming up with more methods every day to do inbox-friendly marketing. And most approve wholeheartedly!

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