Why Every Company Needs its Own Domain

This morning when I drove to the office I had a big truck in from of me. A truck has a huge surface to be used as advertising space, and the owner cleverly placed the company name, phone number and e-mail address on the back.

However, the e-mail address was an address given by the internet connection provider Wanadoo in this case. I was amazed. There was this huge truck, costing ten-thousands of euros, with professional lettering costing hundreds of euros giving an amateur image because they did not care to spend ten euros to buy their own domain name!

Any company, big or small, should have its own domain name.

An own domain name has various benefits:

1. Using the domain name of your internet provider does not look professional and gives the impression that you so not understand or do not care about the internet;


2. If you ever decide to change your internet provider, your e-mail address will change as well, costing you a lot of money to update stationary and the lettering of your truck;


3. Each time you use your company@provider.com e-mail address, you are making publicity for your internet provider. Why not use that opportunity to make publicity for yourself?

Of course, what counts for e-mail addresses is also valid (even stronger in my opinion) for web pages. If you have a small shop, do not hesitate and purchase your own domain name.

Jeroen Sangers is owner of BryteNet hosting (http://brytenet.com/) and has more than twelve years of experience in web hosting and web design.

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