The Five-Step Process of Permission Email Marketing

There is a simple five-step process in putting a successful permission-based email Marketing campaign in place. This process is reviewed below.

1. Start using a permission-based email marketing software that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs.

2. Decide on the type and frequency of email communication you will be sending. We recommend sending at least a monthly newsletter. You can certainly send multiple newsletters if you sell different types of products. You can also send promotional messages offering a discount or coupon for a product or service.

3. Add a sign-up form to your web site so you can start collecting subscribers and import any existing lists of subscribers that have already requested your communications. It is generally also safe to import the names of anyone who has done business with you in the past year, provided you will be sending content relevant to what they purchased.

4. Create a good email template by using a template provided within the email software, having your in-house team create one, or using the custom design services of the email software company.

5. Develop quality relevant content for your newsletter or message and send it out to your list. Continue sending your newsletters, announcements, or promotions with consistent frequency. As your list grows, you will notice increased traffic (and if applicable, increased sales) on the day of and the days following an email send.

By providing quality relevant content you will succeed in keeping your brand mindshare at the front of the mind of your customers and cement strong relationships with your subscribers.

Ryan Allis is a well known author who writes articles and CEO of Broadwick Corporation, providers of Email marketing software IntelliContact Pro. For additional information on Email marketing for more tips, ideas and solutions about email marketing please visit http://www.email-marketing-software-resource.com/

Bulk Email Marketing
It is possible to make money with bulk email marketing, but you must know how to do it properly without spamming. It can be done in four easy steps, though the first step is the most critical and the least easy. All are achievable, however, without a...

Intermediate Ways to Get Started With Email Marketing
Once youve made the decision to get started with targeted email marketing, and once youve started the task of compiling your opt-in email list, there are some intermediate steps that you will want to take to truly get your targeted email marketing pr...

Creating an Email List
If you are going to use email marketing as a means of promoting your products and services online then you will need an email list. There is the option of using public email list or renting but you may find it is better to create your own email list....

Email Marketing Tools
Email marketing tools are web-based marketing tools used to promote business through emails. There are various tools used in e-marketing that help to improve the performance of your email-marketing program. Common email marketing tools include newsle...

7 Best Ways to Make Money With Email Marketing
Email marketing has come a long way. It used to be a matter of spamming and not much more, but there are lots of different ways to get email lists. Here are 7 of the best ways for lucrative email marketing.1. Squeeze Pages These are the screens that...

Bulk Emailing - Is it Really Such a Good Idea?
A couple of years back there used to be ads all over the place advertising bulk email software. Their ads read "we blast your ads to millions" and on the face of it looked like a wonderful idea. However the reality is not so rosy. When you send out u...

Targeted Email Marketing - Steps to Targeted Email Marketing
Publicity via email is easy and fast. Hence email marketing has become an important aspect of publicity of ones products. Through direct email marketing, one can publicize ones products among existing and potential consumers. But for most of the peop...

Will the Importance of Email Continue to Grow?
Email marketing in 2007 is vastly different than it was five years ago, or even a year ago. Many people have started using spam filters to the point where normal emails cant even get through anymore, and some of those folks have started being more la...

Targeted Email Marketing - Intermediate Tips for Targeted Email Marketing
Targeted email marketing can be the foundation upon which you can head off towards online business success. Understanding this principle, there are some intermediate tips that you will want to come to an understanding of if you intend to succeed at ...

Targeted Email Marketing - 6 Steps to Excell at Email Marketing
There are many ways of marketing a web site. Some of these ways are more effective than the others. Email marketing campaigns are usually very fruitful if they are planned properly. Email marketing campaigns are better than the others in many senses....