Site Promotional Tools: Off Line Strategies

OK. Put down the mouse and back slowly away from the keyboard. Oh, you can continue to read, but one of the site promotion tools that often get overlooked has nothing to do with the Internet, so lets think offline for a moment.

Beyond all of the meaningful online tools at your disposal to assist in promoting your website there lies an equally impressive number of off site tools that you may have never considered.

Business Cards This tool provides a means of presenting both Internet location and an email connection. As the Internet has progressed so too has the ease of connection via email.

Stationary Make sure all your business stationary carries your Internet address as well as email contact.

Promotional Gifts From key chains to promotional pens, window stickers to Frisbees, your web address should always have a prominent place.

Print, Audio and Video Advertising Its not enough to simply place a phone number and address in your advertising. If you have a website you may discover it is actually more important to place your web address in the advertising that other traditional contact information. The Internet provides a sense of window shopping, and potential customers may be more inclined to visit your website than they are to pick up the phone and give you a call.

Receipts When sending ordered product you should make sure you place sufficient contact information on invoices and receipts that you would normally enclose in the package. You might also consider ordering boxes with pre-printed Internet information or applying business stickers where applicable.

Catalogue It is not uncommon to find business catalogues (either print or online) contain phone number and Internet contact information on EVERY page. That may seem like overkill, but it can be done in such a way as to be acceptable, and your potential customer will appreciate not having to do a lot of searching to find out how to find you.

Magnetic Car Panels Many businesses have discovered a convenient billboard through the use of magnetic panels that attach to the side of company vehicles. The use of a website address in this manner is almost like free advertising and the magnetic sheets are easily moved from one vehicle to the next.

Company Wardrobe If you have shirts made for your employees that provide your company name you should consider having them completed with your website address.

There are many site promotion tools that are specifically online tools; this article should encourage you to consider every option in site promotion including those tools not located in cyberspace.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

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