Niche Web Site Promotion

Niche web site promotion - the basics of effective web site and niche web site promotion

In 2001, the Online Computer Library Center (OCLC) determined that there were over 7 million individual websites. In 2007, you can bet the number hasnt decreased!
What this means to you is that with each increase in the number of web sites, web site promotion gets more difficult. Simply put, theres more competition for visitors every day.

What can you do about it? Simple. Focus your web site promotion effort on niche marketing -- use a rifle rather than a shotgun. Heres an example:

Lets say that you market chocolate candies online. Youve built a wonderful web site to advertise your scrumptious goodies and everything has been going good. Except little by little traffic has been falling off. Put yourself in the consumers shoes. Bring up Google and enter candy youll get approximately 113 million citations. Try again: Enter chocolate candy youll get a much more reasonable 2.1 million citations. Once more: Enter chocolate covered peanuts youll get a very reasonable 708,000 hits. Now, enter: chocolate covered peanut clusters this will yield only 155,000 hits. Finally add the word: New Hampshire making chocolate covered peanut clusters New Hampshire this will yield a modest (by web standards) 33,700 citations. See the difference?

Based on these types of results, you can easily see why your web site promotion might better be centered on multiple niche sites rather than a single, large, encompassing one. Additional sites are not particularly expensive and each niche site will compete more effectively and be easier to find.

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