Email Marketing: Strategic Planning

Now here is my question, what is e-mail marketing? Whats the purpose of e-mail marketing? Who is the target?
According to what I understand, E-mail marketing is all about hitting the mail box of a internet user and telling him that here I am standing for you with this offer, click here and its all yours.

We try saying this in different ways, today we see many spam email hitting our mail boxes. I will try and list out a few concepts used now-a-days:
E-mail with just a image that in turn links to their tracked webpage
E-mail with promotional text and a images again linking to their tracked webpage
E-mail with a gesture like I found this, you also try, its good kind of presentation with an affiliate tracking url attached to the link page.
The best I liked was a simple email template with small 4 liner, to the point, conveying it all.

Maybe the idea of what type of e-mails do we sent has many factors to look into:
Target audience
Their behavior pattern
Their age group
Their buying power
Is it B-to-B or B-to-C targeting

The template design inputs are more of influenced by these factors:
The team leaders mind set
The target audience age group
The target audience profile

Some profiles like to the point reading, its like scanning the text, some get influenced by colors, some like to have offers associated with it, some like free stuff.
All in all everyone dances on the same lines WTIFM. You would wonder now what do you mean by WTIFM?
Your current thoughts are very closely associated with the answer and that is WHATS THERE IN FOR ME.
When an e-mail template hits this target of any age group, any profile, any audience, any behavior pattern, you get that click.
Before pitching any e-mail, test it by mailing it to the ones you know and that fall into your target list profile criteria, take inputs, definitely you will come up with opinions you might have never thought of. Its better to sent mails to 10000 ids once every week after following the rights and getting 100 clicks through, than mailing 50000 every week and getting 50 clicks through. You save your bandwidth, you have less chances of termed a spammer and the resultant effect is more fruitful.

I shared my ideas, do mail me yours at pankajvjain at gmail dot com

Cheers

P Jain

Search Engine Optimization
SEO, working for Workforce Management Software

Email Marketing - Making Money With Email Marketing
In the online businesses the email marketing is some thing very important. In the recent past the internet has grown a lot. It has become the most important source of information for us now. Internet also now serves as the most important market and t...

EMail Marketing Tips for Small Businesses
You must give the readers the ongoing opportunity to opt out or unsubscribe and stop receiving your emails. This requires you to have an auto-responder so that you can automatically "unsubscribe" anyone that requests it. If you convince people to a...

Direct Email Marketing - Is it Worth Trying?
As you go about developing a marketing plan for your Net based business enterprise (or, for that matter, for a venture that exists in the brick and mortar world) you will want to make certain that you consider all of your promotional alternatives. I...

Targeted Email Marketing - 4 Keys to Get Started With Email Marketing
Email marketing has become one of the very important means of promoting a website. It is a very commonly used way of promoting a website nowadays. Never before was email marketing as important to the internet marketers as it is today. If you want to ...

Email Marketing Tips For Affiliates
Affiliates who make colossal amounts of money online are usually experts at marketing and many are constantly searching for tips via email newsletters and from marketing sites that will dramatically impact on their traffic and affiliate revenues.If y...

Lucrative Email Marketing - 7 Ways to Email Marketing
Email marketing is one of the cheaper ways of marketing a product or a website online. This is the reason that many of the online marketers prefer email marketing over other sources of online marketing. Email marketing is also good in the sense that ...

Email Marketing Tools
Email marketing tools are web-based marketing tools used to promote business through emails. There are various tools used in e-marketing that help to improve the performance of your email-marketing program. Common email marketing tools include newsle...

7 Key Steps to Email Marketing
Identify objective Identify the object of the email marketing program. For what purpose you are creating this email marketing program, you should know it. This will help you in creating the most effective email.Identify target- Identify the target o...

Intermediate Ways to Get Started With Email Marketing
Once youve made the decision to get started with targeted email marketing, and once youve started the task of compiling your opt-in email list, there are some intermediate steps that you will want to take to truly get your targeted email marketing pr...

Profitable Email Marketing - 5 Steps to Make More Profit With Email Marketing
If you have been searching for an inexpensive way to make more profit through your online or traditional brick and mortar business, then email marketing may be the solution. In order to start profitable email marketing today, try these three steps to...